While games like the Rose Bowl and the Orange Bowl were created to boost tourism, drawing fans to iconic places like Los Angeles County and Miami, and contests like the Quick Lane Bowl generate revenue from local people. sponsorships and advertising, the Peach Bowl was created with one goal in mind: charity.

Peach Bowl President Gary Stokan said his organization emphasizes giving back to the community.

“We are the most charitable bowling organization in the country. We have donated $ 58.2 million since 2002, ”Stokan said. “Part of our mission is to give back, and we do it humbly. “

The Peach Bowl organization makes contributions to both the city of Atlanta, where the game is played, and the program communities invited to the game.

“Of the 58.2 million, we recently donated $ 20 million to Children’s Healthcare in Atlanta to eradicate childhood cancer,” Stokan said. “We have seven [clinical] try now, [and] one of the trials is associated with the University of Pittsburgh.

Players who participate in the Peach Bowl will also do their part in giving back, spending time with the kids at an Atlanta-area hospital as part of the Bowl Week festivities.

The organization honors the legacy of one of Atlanta’s favorite sons, U.S. Representative and civil rights activist John Lewis.

“We’re going to spend $ 100,000 for a scholarship to the University of Pittsburgh to play our game of bowls,” Stokan said. “This will go into the John Lewis Legacy of Courage scholarship. It will be endowed for disadvantaged children to come to [Pitt]. ”