Following a social media outcry, a US traffic safety campaign group has deleted a tweet promoting a muscle car “dream giveaway”. Mothers Against Drunk Driving, or MADD, currently raises funds through the Dream Giveaway Websitewhich, since 2008, has used ticket sales – and written entries – for a chance to win performance cars and trucks.
Donations channeled through dreamgiveaway.com have raised millions of dollars for various 501(c)(3) charities, including cancer charities.
However, as MADD campaigns against dangerous driving, it is perhaps odd that the nonprofit is raising funds with a promotion glorifying and celebrating sports cars and SUVs.
“We share the vision of safer roads for all and respect all victims, survivors and advocates who work tirelessly to eradicate all forms of dangerous driving,” MADD Communications Director Becky Iannotta told Forbes.com by email.
“Given our country’s crisis with increasing deaths on our roads, we have deleted our tweet and are moving forward with heightened sensitivity,” she revealed.
Iannotta also added that “[motor] vehicles become weapons when people make the selfish choice to engage in dangerous driving behaviors including drunk and drug-impaired driving, distracted driving and speeding.
The now-deleted tweet featured three high-performance motor vehicles and read, “Park one of these Dream Machines in your garage! The tweet ended with the hashtag, #NoMoreVictims.
While the tweet is gone, the Dream Giveaway promotion continues. In a YouTube video embedded on dreamgiveway.com, MADD President Alex Otte says:
“Your participation in a Dream Giveaway helps us provide services to a drunk driving and drug victim every three minutes.”
MADD has been campaigning for over 40 years and is operational in the United States, Canada and Brazil.