Rebecca Moffett, president of Vanguard Charitable, recounts Value how she and her team help their donors support the causes they care about.


Photo courtesy of Vanguard Charitable

Since childhood, Rebecca Moffett, President of Vanguard Charitable, has been driven to make a tangible difference. Vanguard Charitable, one of the nation’s leading nonprofits and sponsor of donor-driven funds, provides donors with sophisticated tools to facilitate philanthropy while amplifying the power of charitable giving. Value recently spoke with Rebecca about her driving purpose, career challenges and why Vanguard’s specialized technology stands out in the donor-advised fund landscape.

Growing up, Rebecca was surrounded by a culture of generosity and social awareness. Although her grandfather’s deep interest and support for philanthropy served as an example to the rest of her family, it was her mother, a special education teacher, who truly inspired her to pursue a career that would an impact. “Even when [my mom] came home from really tough situations, you could see how she understood the difference she was making and the impact she was having every day,” Rebecca said. At St. Joseph’s University, a leading Jesuit university in Philadelphia, Rebecca continued to cultivate her interest and passion for her community. “Giving back was a theme throughout my four years there,” she explained. “All of my after-school programs were about social justice and community building.”

After finding herself looking for purpose in a for-profit business, Rebecca threw herself into the world of community-based nonprofits and headed to Vanguard in 2005. which I was playing in most great mission of the organization,” she explained. Inspired by Vanguard’s commitment to “increasing philanthropy and maximizing its impact over time,” Rebecca decided to stay with the organization and rise through the ranks – the organization’s ambitious mission, its far-reaching impact and his singular supportive culture had earned him his loyalty. After holding roles in numerous divisions, from marketing to product development to strategic planning, Rebecca was named Vanguard’s third president in November 2021.

Despite the joy and meaning that comes with working for a charity like Vanguard, Rebecca’s sixteen-year journey has had its share of ups and downs. Specifically, role-to-role transitions posed distinct challenges: “I had to learn entirely new and different subjects, and as a leader, it can be difficult to always know what decisions you should make. part of in order to benefit your team. Motherhood and maternity leave also presented Rebecca with unique professional obstacles. At the time of the birth of her first son, Vanguard had no not yet the family-friendly and supportive policies they have today.” It reminded me of the impact of my work as well as my own determination and, of course, my colleagues who supported me during this first year “, commented Rebecca. “But taking on this challenge really helped me understand the path I wanted to chart for others.” She credits Vanguard’s leadership team and collaborative culture for helping at am elevate motherhood challenges for other women in the organization. “I’m grateful to have had these conversations and to have helped create a better environment for everyone in the future.”

As President, one of the key projects that Rebecca has been an integral part of is Vanguard’s ground-breaking new charity tool: the Nonprofit Aid Visualizer (NAVi). NAVi is both a public database and map of charity choices that helps donors search for specific nonprofit groups and charities by geography or mission. The first version of the tool was released at the start of the pandemic, when communities across the country needed more support than ever before. NAVi’s COVID-19 map includes more than 300,000 nonprofit organizations, many of which are small, localized groups providing health care and housing in areas hardest hit by the virus. With the help of NAVi, Vanguard donors have been able to give more than $1.7 billion to more than 50,000 unique nonprofits across the country. “This represents over 190,000 individual grants and a 25% increase over the previous calendar year,” Rebecca said.

In November 2021, Rebecca and the Vanguard Charitable team released another iteration of the tool focusing on hunger and homelessness and featuring over 165,000 different organizations. Despite the decline in donations experienced after the first year of the pandemic, the two NAVi cards have enabled committed Vanguard donors to once again increase their donations. In 2021, Vanguard donors gave $1.8 billion to 54,000 unique nonprofits. Rebecca explained one of the benefits of the tool: “The great thing about NAVi is that it allows donors to make their own decisions based on what really aligns with their own values ​​and the impact they want to have. Long-term Vanguard Charitable donors and someone who may be new to our website are able to discover nonprofits they didn’t know about before.

Whether it’s working as Vanguard’s Director of Marketing or serving as President of the entire organization, Rebecca’s goal is always to help her donors support the charitable causes they care about. heart. “There is nothing more exciting for me than knowing that whether you are an educational institution, a religious organization or any other type of non-profit organization that does good in the world, we will be able to help you achieve your mission,” she said. “There is no greater goal than this.”