Clan Cancer Support, the North East’s leading cancer support charity, has teamed up with Wild in Art for the second time to deliver an exciting new art journey across the North East, Moray, Orkney and Shetland.
Following the success of their Light the North Trail, which raised over £324,000 on the night of the auction alone, 40 hare sculptures designed and created by some of the country’s most talented artists will be seen ‘hare , there and everywhere” as people seek out and discover the striking carvings of North East Scotland, Orkney and Shetland.
The Big Hop Trail will take the public on another cultural tour of the Northeast and the Islands from July to September in 2023, allowing them to discover and engage with the region.
The trail is currently the only one of its kind planned for Scotland in 2023.
The sculpture trail will also coincide with Clan’s 40th anniversary next year, with 40 sculptures being the focal point to celebrate the charity’s commitment to supporting those affected by cancer, their families, carers and their friends.
Clan Chief Executive Fiona Fernie said: “We are delighted to have partnered with Wild in Art once again to bring our next trail to life for individuals and families across Scotland to enjoy.
“Clan has been supporting people for nearly 40 years, and we just couldn’t pass up the opportunity to take another avenue as we continue to recover financially from covid and knowing that the funds raised through the sale to auction will make such a difference to the lives of those affected by a cancer diagnosis.
“We chose the hare sculpture because it is an indigenous animal found in all parts of the clan’s geography.
“Hares navigate rough and difficult terrain to survive, just like our clients during their cancer journey, and are adaptable, like our services team who provide person-centered support to anyone affected by cancer.
“Most importantly, hares have long ears and incredible hearing.
“What better way to describe our vital listening and support service and the importance of being heard.”
Fiona continues: “With over 20,000 people living with cancer in the region and people living longer with cancer, Clan’s support is more vital than ever.
“We provide the emotional and practical support needed to ensure that people’s wellbeing needs are taken care of at all stages of their cancer journey.
“We are proud to once again bring an exciting trail to Clan-related communities and hope that The Big Hop Trail and our partnership with Wild in Art will allow us to help even more people touched by cancer.”
Since 2008, Wild in Art has animated cities around the world, including Manchester, Auckland, Sydney, Cape Town and São Paulo, and worked with partners to create trails across Scotland, including the Clyde mascot trail for the 2014 Commonwealth Games in Glasgow, Wild Dolphins in Aberdeen. , the BIG Bucket Trail of Oor Wullie and more recently the Lighthouse Trail in North East Scotland.
Wild in Art Co-Founder and Managing Director, Charlie Langhorne comments, “We are very proud to launch the latest addition to our sculptural portfolio and present Clan’s second journey – The Big Hop.
“The Sculpture Trail is the perfect way to get out with friends and family to see more of where you live and learn about local history.
“As well as being educational, the sculptures are beautiful, each lovingly created by a local artist.” Each individual sculpture tells a different story, and residents and tourists enjoy following the entire trail using the map of the trail and the app.
“From schools to community groups, local people have taken to the trails and raised millions of pounds for local causes.
“Wild in Art is a passionate advocate for the importance of art to everyone and the social, cultural and educational benefits it provides.
“The Big Hop Trail is an exciting project for us as it will be interesting to see people from the North East of Scotland interact with the sculptures on Clan’s second trail.”
Speaking about his continued sponsorship of Clan’s trail, Scott Birnie of The Good Sleep Company in Banff said: “It was great to be involved with Clan’s original ‘Light the North’ trail, there was such excitement on this subject.
“It was also so good to be able to attend the final auction to redeem the sculpture we had sponsored as it was one of the first in-person events I had attended post covid.
“I’m thrilled to once again show my support and be the first official sponsor of The Big Hop Trail. I didn’t know what Clan was doing until I got involved in these events, so it’s nice to be able to be associated to the event, not only from a business awareness perspective for me, but also knowing how much the trail benefits Clan, does so much good, and supports individuals and families in our local community.
For more information on sponsoring the hare sculptures or to express your interest in the project, email [email protected]ancancersupport.org or call 01224 647000