CINCINNATI, Ohio – Fifty West Brewing Company is proud to announce its new limited time beverage offering, Hard Pink Lemonade.

With the arrival of spring and warm beer drinking weather, Fifty West has partnered with The Pink Lemonade Stand Challenge to create and launch Hard Pink Lemonade in six 12oz packs. This unique limited offer falls on April 25 before Mother’s Day, with a portion of proceeds helping to fund breast cancer research.

The Pink Lemonade Stand Challenge was started in 2016 by a 7-year-old girl and is now a national effort to sell pink lemonade in an effort to raise money for breast cancer research. Two-time breast cancer survivor, Terrace Park resident and National Executive Director of the Pink Lemonade Stand Challenge, Amy Boshell, was thrilled to have the opportunity to publicize their initiative.

“We are overwhelmed with the support of Fifty West, the Slattery family and the unprecedented welcome of Greater Cincinnati in our work to end breast cancer,” Boshell said. “My daughter Hunter Grace and I have been setting up pink lemonade stands for breast cancer research since 2019. We are excited and grateful to continue our efforts in 2022, and hope other companies will be inspired by this great partnership. “

Building on the success of their Hard Lemonade available year-round in 16oz singles and 12oz six-packs, Max Fram, vice president of Fifty West, wanted to bring more variety of flavors to market.

“Last year we launched Hard Lemonade in cans to much fanfare, but we weren’t able to keep up with demand long enough to launch alternative flavors in the same year,” Fram said. “This year, with the help of Amy and the Pink Lemonade Stand Challenge, our team planned accordingly, and our pink lemonade flavor experience fell into place perfectly.”

Fifty West’s Hard Pink Lemonade is brewed using techniques similar to seltzer water, which create a crisp, clean and refreshing lemonade flavor. Meyer lemon combined with mashed strawberries create the base of the flavor of this springtime sip. Available for a limited time in six 12oz packs, priced at $8.99, Fifty West Hard Pink Lemonade is 5.0% ABV and can be found at select Kroger stores, The Party Source, Jungle Jim’s and any other place where craft beer is transported.

About Fifty West Brewing Company

Located on U.S. Route 50 westbound in the city of Cincinnati, Fifty West Brewing Company opened in November 2012. Since then, Fifty West has strived to create communities through family spaces and beer award-winning. Join us for the ride.

About the Pink Lemonade Stand Challenge

PLSC’s mission is to #BeTheEnd of breast cancer by raising funds for breast cancer research that will lead to prevention and a treatment that will end breast cancer before the next generation has to face it . PLSC also aims to raise awareness of the Breast Cancer Research Foundation, the #1 breast cancer charity according to charities, to inspire children, families, communities and businesses to engage in community service and educate others about breast cancer. Started by a 7-year-old girl, PLSC demonstrates that anyone, at any age, can inspire others and have a positive impact.

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