Discussions about universities and conferences with Alessandra Petrucci

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Discussions about universities and conferences with Alessandra Petrucci

Travel destination Florence

October 20, 2021 – 3:24 pm

The award was given to leading personalities from science, medicine, research and work October 14th for their commitment to winning tenders to host congresses and events in Florence that have had a strong economic impact on the city. In the Salone dei Cinquecento in the Palazzo Vecchio, the ambassadors of Florence were recognized for their efforts to strengthen the city as a conference and event location.

To the Travel destination Florence magazine, we’re talking to the new one Chancellor of the University of Florence, Alessandra Petrucciwho discussed the university’s contribution to the development of the local convention system.

“Now is the time to start all over again and the University of Florence is ready to do its part.”

Chancellor of the University of Florence, Alessandra Petrucci

The Florence Ambassador Leadership Program (FALP) slogan is Let’s Grow Florence Together. To achieve this, FALP was founded in 2014 by the Florence Congress Officewhich has been working for over 20 years to implement initiatives that expand quality tourism and attract events of high scientific and cultural value to Florence. This role was further strengthened in 2018 thanks to a formal agreement signed by the Comune di Firenze, the Città Metropolitana, the Camera di Commercio and the University of Florence. Ambassadors are leaders of the scientific and academic community who represent cultural and public and private institutions with a strong sense of belonging to the city. Your role as Key opinion leaders positively influences the choice of Florence as a destination for future events and brings prestige and visibility to the local professional community.

The Firenze Convention Bureau has been actively working with the University of Florence, Develop nominations for national and international congresses, support events, conferences and summer schools and facilitate access to providers of services necessary for the implementation of the various services related to events or conferences. the President of the Università degli Studi di Firenze (UniFI), Alessandra Petrucci, on the University’s contribution in this regard: “The University of Florence is open to the world. It has strong roots and a significant presence in the city. With and for the city, we organize events such as Festival d’Europa, University Sundays and much more. We are a so-called citizens’ university and we want to become one more and more because we learn from the city and teach for the city. The University represents one of the most relevant systems of Italian public research, both in terms of the number of researchers and in terms of the scientific and disciplinary diversity of teaching. The researchers at the University of Florence form 21 departments, nine of which are of the highest level. In addition, the UniFI has around 40 research facilities, including cross-departmental and inter-university centers. ”

Photo from the 2019 edition

The Renaissance city is among the top 40 travel destinations in Europe and competes with very strong European travel destinations. Florence is the third largest Italian city for the number of international meetings held over the past 3 years, while it comes sixth in the ranking for the number of local Key Opinion Leaders (KOL) who hold positions in international associations. This makes the city very efficient in terms of maximizing intellectual capital and the already established KOLs. Commented, Petrucci commented, “In Florence, the University of Florence offers education in all disciplines with 138 courses … degree or a joint degree, in addition to numerous international curricula within individual courses. Thanks to the English-language educational offer, the number of international and Erasmus students in Florence is above the national average. Participation in research programs of national and international interest is high and the scientific results obtained benefit the city, for example to reduce CO2 emissions, improve the circular economy and make optimal use of big data. However, the tasks of a modern university do not stop with research and teaching. In recent years we have developed an even stronger interaction with our territory and society as a whole, the so-called Third Mission. From the registration of patents to the establishment of joint laboratories with companies to the participation in spin-off companies, the activities for innovation transfer have been bundled. Together we have strengthened the relationship between our research institutions and external bodies. ”

“There are almost 500 agreements with around 100 countries, and a significant increase in the mobility of teachers, researchers and students, only temporarily interrupted by the Covid-19 pandemic. There are many exchange programs and initiatives with the city’s 46 foreign universities: We hold joint events and student exchanges and organize UniFI courses at US universities. All of these strategies also serve to integrate US students into our city and make them feel like real ambassadors for Florence and develop a strong sense of belonging to the city. This also applies to Erasmus students in study abroad programs who interact with Florentine students. Over twenty years ago, the University of Florence was recognized as the European Jean Monnet Center of Excellence, with the aim of coordinating, in collaboration with other university institutions, all activities related to European integration and the dissemination of information about these activities, in order to promote their development and increase their effectiveness. ”

President of the Tuscany Region, Eugenio Giani, at the Ambassador Awards evening in Florence

“We are all aware of the impact of the pandemic on our lives and especially on community experiences. The Italian universities have shown an impressive response: using cutting-edge technology, they have worked hard to tackle new problems and have managed to ensure continuity in teaching. The challenge now is to be present again, because there is no university without comparison, dialogue and mutual growth. Now is the time to start over in all respects and the University is ready to do its part, with presence in the classrooms and laboratories, in compliance with current legislation, as well as with conferences and meetings for international and Erasmus students to welcome and confirm the attractiveness of the city and the competence of our services. The university can now fully regain its role and breathe life back into all its initiativeswho live from exchange, encounters, events, conferences and from sharing excellence, which contributes greatly to the promotion of the city and thus also further develops the local congress system. ”

The Florence Ambassador Awards were presented on October 14th from 6 p.m. in the Salone dei Cinquecento, Palazzo Vecchio, in a project of the Firenze Convention Bureau and the Firenze Fiera. www.conventionbureau.it/florence-ambassador.award

This article was originally published in issue 3 of. released Travel destination Florence magazine.

Travel destination Florence magazine is a magazine promoting Florence as a quality goal of the Destination Florence Convention and Visitors Bureau in collaboration with The Florentines, with the support of the Comune di Firenze. With news, interviews, articles and events from an original point of view, DF magazine delves deeper into the Florence you don’t expect. From trade shows to conferences, the wedding industry, startups and study abroad programs, this magazine offers insights and ideas for the future of Florence and Tuscany.

Download Issue 3 for free here.



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