Bridgestone Retail Operations has launched a two-week fundraising contest with NFL players from Tight End University in support of Boys & Girls Clubs of America. The campaign is the latest activation of the Bridgestone Driving Great Futures partnership, which has raised more than $20 million to support Boys and Girls Clubs nationwide since the program’s inception in 2015, according to the company.

NFL players attending the 2022 TEU Summit, to be held in Nashville June 22-24, will launch a digital fundraising contest to raise donations for the youth organization. Players will compete to see who can raise the most funds for their hometown Boys & Girls Club. The competition will culminate at the TEU Summit on June 23, where the top fundraiser will be revealed and an additional $50,000 will be awarded to their hometown Boys & Girls Club. Kids from the Nashville area club will also have the opportunity to chat with the players.

In 2015, Bridgestone established its national partnership with Boys & Girls Clubs of America. Bridgestone contributed more than $20 million to meet transportation needs, including the maintenance and repair of existing club vehicles and the purchase of 51 new vans, as well as the Bridge Technology Division through purchasing new computers and access points that support the in-person club. programming, virtual classroom learning and other technology infrastructure needs, the company says.