Breast Cancer Now performs its first uncensored breast check on Twitter


Breast Cancer Now has partnered with Twitter to launch its first uncensored breast exam on the platform, and to date the video has been viewed over 250,000 times.

The live video of a breast examination is part of the charity’s #TouchLookCheck campaign that began during Breast Cancer Awareness Month. At the time of writing, the video has received 257,500 views and 5,500 engagements.

The #TouchLookCheck campaign aims to raise awareness of the importance of regular breast and breast checks. During the video, clinical nurse specialist Addie Mitchell showed viewers how to perform a breast exam yourself, with two women and a man following her instructions.

39% of women in the UK do not check their breasts The latest research from Breast Cancer Now has uncovered possible symptoms of breast cancer. 16% did not check because they felt safe checking their breasts or did not know how to do it.

The live breast check-up was conducted in response to these results, and Breast Cancer Now hopes it will encourage viewers to check their breasts more regularly.

Partnership with Twitter

Twitter has partnered with the charity to ensure the live check is uncensored and available to everyone.

Twitter has also created a bespoke pink ribbon emoji that appears next to the hashtag #TouchLookCheck to show its support for the campaign.

Celebrities Geri Horner, Lisa Snowden, Cara de la Hoyde-Massey and Lisa Riley showed their support for the campaign by encouraging their own Twitter followers to check their boobs using the hashtag.

Although the Twitter Live can be viewed on YouTube, it is age-restricted and classified as potentially “inappropriate for some users”.

The video can only be seen uncensored on Twitter, with the charity not uploading the live check to Facebook or Instagram.

Katy Minshall, Head of UK Public Policy & Philanthropy on Twitter, said, “It was fantastic to work with Breast Cancer Now to kick off the first-ever uncensored live breast check on the platform. #TouchLookCheck reinforces such an important health message and we hope it will encourage tweeters to feel comfortable and secure to check their breasts and chest regularly. “

“A few minutes can make all the difference”

Baroness Delyth Morgan, General Manager of Breast Cancer Now, said, “It only takes a few minutes to examine your breasts or your chest, but it could make the difference – two-thirds of breast cancers are diagnosed by women who notice unusual breast changes and have them examined Family doctor.

Morgan added, “Do it [breast checking] Part of your daily routine – taking a shower, for example – can help you do this on a regular basis. Although most breast changes are not cancer, it is important to contact your GP if you find anything new or unusual because the earlier breast cancer is discovered, the more successful the treatment. “

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