little league® International has announced Ashlea Nash as the new Director of Softball Development, effective May 5, 2022.

“We are thrilled to welcome Ashlea back as the new Director of Softball Development and look forward to her insight, knowledge and passion for the game as we continue to grow our softball program and deliver. more girls the opportunity to experience the unique benefits our program offers,” said Dan Velte, Little League Senior Director of Operations. “Ashlea’s prior experience in our Central Region office, combined with her most recent experience at USA Softball, will provide our program with unique perspectives and great opportunities as we write the next chapter in the history of the Little League.”

In this new role, Ms. Nash will be responsible for implementing strategies that support the retention, expansion, safety, engagement and growth of Little League Softball.® program in communities around the world. Additionally, Ms. Nash will serve as the Tournament Director for the Little League Softball World Series in Greenville, North Carolina, and will provide oversight and support to the dedicated volunteers who organize and manage the Softball World Series tournaments. junior and senior league.

“I am excited to return to the Little League team in this new role as we seek to continue the growth and development of the Little League Softball program around the world,” said Ms. Nash. “It’s amazing to see the work Little League has done for young girls and women in the program through the growth of the softball program and the creation of the Girls with Game initiative, and I’m thrilled to work alongside our talented staff to continue these efforts and bring the Little League experience to new communities around the world.

Ms. Nash spent the last year at USA Softball where she started as Director of Marketing and most recently was named General Manager of Sport Development.

Prior to her role at USA Softball, Ms. Nash worked in the operations department at the Little League Baseball and Softball Central Region Headquarters. Ms. Nash first joined the Little League team as Assistant Manager of Central Region where she held that position before taking over as Regional Manager.

A 2015 graduate of the University of Manchester in Indiana with a degree in sports management and communication studies, where she was also a member of the softball team. Additionally, she has previous experience as the Marketing and Projects Coordinator for Vision Event Management in Westfield, Indiana, where she worked in day-to-day marketing and event coordination, managed volunteers and vendors on place at special events and coordinated with the marketing and sponsorship teams throughout the year.

Along with her work experience at Vision Event Management, Ms. Nash has also developed work experience at Indiana Sports Corp, Emmis Communications, the Chicago Bandits and WISH TV. In addition to her professional experience, Ms. Nash has been a dedicated volunteer since graduating from college, spending time working in a number of event and media operations roles for events such as the the US Olympic Team, the NCAA Women’s Final Four, the Big Ten Football Championship, the P&G Gymnastics Championship and the USA Diving Winter Nationals.

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